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International Journal of Tourism and Cultural Heritage(IJTCH) August 2025 ,Volume 1, Issue 2

Integrating Huizhou Cultural Elements into Modern Packaging Design: A Study on Aesthetic and Cultural Values

Chunyan Li*, Xiaoli Zhang

Huangshan University, No. 39, Xihai Road, Tun xi District, Huangshan, Anhui, 245041

Abstract: Huizhou culture, with its regional characteristics and as a representation of traditional culture, encompasses philosophy, architecture, painting, and Confucian merchant culture. Huizhou culture gave rise to Huizhou merchants, who in turn enriched and disseminated Huizhou culture, promoting the development of Huizhou architecture and the emergence of Huizhou carving art. The patterns in Huizhou carving art are rich in cultural connotations and still hold significant aesthetic value for modern packaging design.

Keywords: Huizhou culture, Huizhou carving, white-walled and black-tiled architecture, and couplet culture

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