Willingness and Drivers of Returning College Students in Rural Living Environment Governance: Evidence from City L

Rui Wang

Jiangsu Ocean University, Lianyungang, Jiangsu 222000, China

Abstract: Using ordered Logit and mediating effect models with data from eight villages in City L, this study finds personal cognition boosts students’ rural environmental governance willingness, while economic incentives partially mediate this relationship.

Keywords: rural living environment governance, personal cognition, economic incentives, returning college students, mediating effect

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